About Us
Shrinivas Sugandhalaya (BNG) LLP
The Spirit of India, Hand-Rolled for the World
At Shrinivas Sugandhalaya (BNG) LLP, we are the proud makers of the iconic Earth Satya Sai Baba Nag Champa—a name cherished by generations for its purity, serenity, and spiritual depth.
Rooted in the ancient aromatic traditions of India and handcrafted in Bengaluru, our incense is more than a fragrance—it’s a sacred experience. Every stick tells a story of devotion, artisan skill, and natural harmony.
Now thoughtfully brought to the United States, our mission is to share the soul of authentic Indian incense with people seeking peace, mindfulness, and sensory elevation in their daily lives.
About Our Director – Mr. K. S. Balakrishna Setty
Carrying Forward a Global Legacy of Excellence
Mr. K. S. Balakrishna Setty is the visionary Director behind Shrinivas Sugandhalaya (BNG) LLP, home to the globally renowned Satya Incense brand. As a second-generation entrepreneur, he continues the legacy of his father, the legendary Late Shri K. N. Satyam Setty, who introduced the world to iconic fragrances like Nag Champa and transformed traditional incense-making into a globally admired art form.
Under Mr. Balakrishna Setty’s leadership, Satya has flourished into a symbol of trust, tradition, and innovation across more than 45 countries, including a strong and growing presence in the United States. His leadership has not only preserved the time-honored techniques of natural incense blending but has also driven the company into a new era of global relevance and sustainability.
Shri K.S. Balakrishna Setty
Designated Partner
Blending Tradition with Innovation
Mr. Setty’s journey reflects a perfect balance between honoring heritage and embracing forward-thinking innovation. With a passion for excellence and authenticity, he introduced new signature fragrances such as Super Hit, which, alongside Nag Champa, has become a household name among incense enthusiasts worldwide.
In 2014, he spearheaded the foundation of Shrinivas Sugandhalaya (BNG) LLP in Bengaluru, a state-of-the-art manufacturing unit designed to meet increasing global demand while upholding the highest standards of craftsmanship and quality.
Recognized Leadership with a Purpose
Mr. Setty’s dedication to ethical leadership, product excellence, and social responsibility has earned him international accolades, including:
Global Power Leader (2024)
Honored at the New South Wales Parliament in Sydney, Australia, for exemplary global business leadership.
Asia’s Most Promising Leader
by WCRCLEADERS Asia
A testament to his influence and transformative vision in the global incense industry.
Inspired by the principles of Chanakya, his leadership is rooted in setting meaningful goals, empowering people, and fostering resilience. His ultimate goal is to establish Shrinivas Sugandhalaya as one of India’s most respected MSMEs, known for ethical practices and global excellence.
A Leader with a Heart for Community
For Mr. Balakrishna Setty, success is measured not only by business growth but also by the positive impact made on people’s lives. His philanthropic efforts are wide-ranging and deeply personal:
- Sponsoring weddings for over 100 couples each year
- Providing free meals daily to thousands of devotees and employees
- Offering festive gifts and bonuses to support employees and their families
His commitment to women’s empowerment is especially noteworthy—99% of the workforce and 90% of corporate roles at Shrinivas Sugandhalaya are held by women, reflecting a culture of inclusion, equality, and opportunity.
Looking Ahead: A Legacy That Inspires
Mr. K. S. Balakrishna Setty’s leadership continues to inspire a new generation of changemakers in the wellness and fragrance industry. His journey is one of purpose, passion, and perseverance—a commitment to enriching lives through products rooted in tradition, crafted with care, and shared with the world.
As Satya Incense expands its reach in the U.S. market and beyond, Mr. Setty remains steadfast in his mission: to innovate with integrity, lead with compassion, and honor the legacy that started it all.
What We Stand For
More Than Incense — A Commitment to Tradition, Earth, and Spirit
At Shrinivas Sugandhalaya (BNG) LLP, we don’t just make incense—we create meaningful experiences that connect people to tradition, nature, and inner peace. Each stick is a tribute to craftsmanship, culture, and conscious living.
Authenticity
We are the original creators of Earth Satya Sai Baba Nag Champa, lovingly hand-rolled in Bengaluru, India. Our signature Earth Logo is a trusted global symbol of genuine, high-quality incense.
Sustainability
From plant-based ingredients to biodegradable packaging, we’re committed to eco-conscious practices that honor both the Earth and future generations.
Handcrafted Quality
No automation. No compromises. Every stick is handmade by skilled artisans using time-honored masala blending techniques passed down for generations.
Spiritual Connection
Designed to enrich your yoga, meditation, rituals, or moments of mindfulness, our blends offer grounding, clarity, and a sense of sacred space.
Made in India. Loved Around the World.
As our community continues to grow across the United States, we’re proud to bring our authentic incense directly to you. Whether you’re beginning your day with intention or seeking a quiet evening moment, Earth Satya Incense is your trusted companion on the journey to peace, presence, and purpose.
Why Choose Earth Satya Incense from Shrinivas Sugandhalaya (BNG) LLP?
The Trusted Name Behind the World’s Favorite Incense
For over 50 years, Earth Satya Incense by Shrinivas Sugandhalaya (BNG) LLP has been cherished across the globe for its purity, depth, and spirit. Here’s why millions choose us to elevate their rituals:
Original Earth Logo
Our signature packaging is a global mark of authenticity and trust, identifying us as the true creators of the Earth Satya Sai Baba Nag Champa.
Purpose-Driven Scents
Each stick is formulated for yoga, meditation, prayer, home wellness, and spiritual rituals, bringing peace and clarity to any space.
Ethical & Clean
Always vegan, cruelty-free, and free from harmful chemicals or charcoal—safe for you and your surroundings.
Globally Beloved
Trusted by millions worldwide who seek a deeper connection through aroma.
From Our Hands to Your Home
Every stick of Earth Satya Incense is a labor of love—handcrafted in India, infused with sacred intention, and guided by decades of tradition. When you choose us, you’re welcoming more than fragrance; you’re inviting spiritual harmony, mindful living, and the soul of India into your everyday rituals.
Join the Earth Satya family—and feel the difference one authentic incense stick can make.